The Silent Margin Killer: How RTO Is Eating 15% of Your Monthly Revenue (And the 7 Fixes Built Into Ecomplify)

E-commerce RTO rate averages 20-30% for prepaid orders and 30-40% for COD orders. For a store doing 1,000 orders a month, that is 3 to 6 lakhs in lost revenue every year. Here is what RTO actually costs you, why it happens, and the seven tactics that cut it by 30-50% without buying another SaaS subscription.